Tomorrow's
wireless phones will be something to talk about.
That’s because a team of MIS professors pinpointed the
ideal features of the cellular phone’s heir apparent: the
wireless mobile-communication device.
The
discoveries of Suprateek Sarker and John Wells, working
with the University of Michigan-Dearborn’s Andrew
Urbaczewski, may help shape the burgeoning mobile-commerce
market.
“M-commerce” refers
to online business conducted over wireless devices
such as cell phones and personal digital assistants
(PDAs). Market research giant IDC predicts that m-commerce
revenues will surge from $500 million today to $27
billion by 2005.
The
professors set out to explore the hows and whys of
wireless mobile device adoption and use. They outfitted
research subjects with the latest models, which enable
users to call associates, dial into the Internet, send
e-mail, and more. For months, the professors observed
subjects using the devices to collaborate on projects.
They assessed the impact of different features on productivity,
interpersonal relationships, and user satisfaction.
The
research team plans to share its findings with product
manufacturers and service providers—so the next
generation of devices can deliver optimal usability.